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HP OMEN

To promote HP's newest line of powerful gaming machines, we developed a campaign positioning gamers as athletes. All visuals and headlines center around HP OMEN helping gamers train and compete in an arena. That these products and athletes didn't just come to play, they came to dominate. We helped regions across the world integrate this mantra into product videos, logo animations, retail activation, OOH, social media, and more.

Project Roles
Art Director, Creative Director, Designer
Company
TracyLocke
Skills
2D, 3D, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Compositing, Conceptual, Content, Creative Direction, Creative Research, Design, Digital, Management of Teams 1-10, Print, Retail, Storyboarding
Media
360° Video, Advertising, Billboards, Brand Guidelines, Brand Identity, Branded Content, Branding, Key Art, Retail Designs, Storyboards
Project Industries
Advertising, Gaming, Packaged Goods, Retail, Technology
HP OMEN
HP OMEN
HP OMEN
HP OMEN
HP OMEN
HP OMEN
HP OMEN
HP OMEN
HP OMEN