Julez and her team brought me in to help reimagine the JB brand from the ground up. I led an effort that included a complete core identity overhaul with Bondir. Created an entirely new visual language and identity. I Art directed and produced various lifestyle photoshoots with world class photographers, and shot all new style product photography as well as designing a powerful annual look book for the brand. The effort won an SD Addy award in 2016.
- Project Roles
- Art Director, Designer, Photographer
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop
- Branded Content
- Project Industries