As part of the new brand platform that launched in 2016, my partner Tony and I needed to extend the “Many Sides” idea to explain complicated financial products. Nationwide is known for being on your side, and now through their ever expanding financial services portfolio, they have many solutions for the many sides of life people need to protect and grow.
Using simple conceptual metaphors and singular iconic objects, we broke down and simplified these very complicated financial products so that financial advisors can quickly understand them.
- Project Roles
- Creative Director
- Conceptual, Creative Direction, Design