The Bush 2020

Our body care brand launched a conditioning product for pubic hair—and a campaign for The Bush 2020. We partnered with design legend Paula Scher to create a unique graphic identity that leveraged intermittently weighted fonts to bring our mission of celebrating choice to life. The Bush 2020 was announced in a full page spread in the New York Times—a Pubic Service Announcement—and was supported across all channels as a full 360 activation. Flamingo’s internal creative and marketing teams concepted and brought The Bush 2020 to life online and in person at our campaign HQ, a ground-level activation in New York City inspired by the nostalgia of machismo political campaigns, with modern programming that embraced our message of choice and inclusivity.