Baskin Robbins Packaging

Dots. So many Dots. I was on the Digitas design team that tackled new branding elements and packaging for #1 sweet shop, Baskin Robbins. We approached the client with the perspective that a simple graphic dot can represent their wide range of flavors, a fun/boundless element, and can be shown in active patterns and illustrations to add some excitement to the brand. After an exhaustive study of various dot patterns, they went through with production for their main product packaging, in-store signage, and online graphics.