Summer Daze

When you’re an elite design-build firm for celebrities, politicians, and business leaders, you need a flagship retail location for the detail-obsessed outdoors enthusiast. To convince new customers to step into the flagship store, we explored the backyard paradise for the grilling enthusiast, the weekend warrior, and the professional relaxer, and we pulled that paradise into the store with in-person demos, grilling classes, and other experiential campaigns.

We grand-opened their retail store and doubled their projections for revenue and buzz, turning Creekstone Outdoor Living into the backyard Shangri-la for everyone bringing the joy of their homes outside.