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Release Your Darke Spirit

When Jägermeister asked us to elevate their brand and expand their market in time for Halloween, we pulled out the big guns: a multi-channel campaign blending the digital with the traditional, backed by a partnership with Foursquare and custom AR experiences at 125,000 geo-fenced locations across the US. Places where supposedly spirits came to life. The campaign earned millions in earned media, engagement, and sweepstakes enrollments and was featured in publications like Adweek, Ad Age, and Forbes. The campaign took home a Silver ADDY for the Interactive & Online category.

Project Roles
Creative Director
Company
Jägermeister
Skills
3D, Adobe Animate, Adobe XD, Art Direction, Creative Direction
Media
Interactive Installations
Project Industries
Beverage, Wine/Spirits
Release Your Darke Spirit
Release Your Darke Spirit
Release Your Darke Spirit
Release Your Darke Spirit
Release Your Darke Spirit
Release Your Darke Spirit
Release Your Darke Spirit
Release Your Darke Spirit
Release Your Darke Spirit
Release Your Darke Spirit
Release Your Darke Spirit
Release Your Darke Spirit