Breathwrk is the largest breath-focused wellness app. As a brand new startup Breathwrk began with a highly informative but impersonal brand. My vision as Breathwrk's Creative Director was to utilize the brand's diverse color palette to bring life, personality, and approachability to the identity.
By creating a visual foundation based on bold color use, combined with abstract shapes, I was able to humanize Breathwrk's aesthetic while making the user experience one that was exciting and visually engaging.
- Project Roles
- Art Director, Creative Director, Designer
- Breathwrk Inc
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Digital Tech, Social Media Strategy
- Brand Identity, Branding, Social Media Content, UX Designs, Visual Designs
- Project Industries