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Breathwrk Launch

Breathwrk is the largest breath-focused wellness app. As a brand new startup Breathwrk began with a highly informative but impersonal brand. My vision as Breathwrk's Creative Director was to utilize the brand's diverse color palette to bring life, personality, and approachability to the identity. By creating a visual foundation based on bold color use, combined with abstract shapes, I was able to humanize Breathwrk's aesthetic while making the user experience one that was exciting and visually engaging.

Project Roles
Art Director, Creative Director, Designer
Company
Breathwrk Inc
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Digital Tech, Social Media Strategy
Media
Brand Identity, Branding, Social Media Content, UX Designs, Visual Designs
Project Industries
Technology
Breathwrk Launch
Breathwrk Launch
Breathwrk Launch
Breathwrk Launch
Breathwrk Launch
Breathwrk Launch
Breathwrk Launch