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Cheez-It Bowl
There are over 40 bowl games on the college football calendar. To turn the Cheez-It Bowl into must-see TV, we recruited the ultimate hype man, Pat McAfee, to highlight the absurdity—“the cheez”—of the game and captain a UGC campaign where fans could score “box seats”. Get it?
- Project Roles
- Copywriter
- Company
- Weber Shandwick
- Skills
- Conceptual, Copywriting
- Media
- Advertising, Commercials - Video, Installations, Social Media Content
- Project Industries
- Advertising, Sports
