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Pet Friendly - VCA

In the case of Pet Friendly, VCA wasn’t looking to grow business or drive revenue. They wanted to build brand affinity by bringing attention to the dedication VCA has for pet-friendly families—and the valued role veterinarians have in the communities they support. We knew that type of deeper, emotional storytelling meant traditional advertising was the wrong medium. Instead, an episodic short-form series allowed us to really explore the universal experiences pet owners have in caring for their pets. Refinery29 picked up Pet Friendly as a distribution partner and hosted a launch event for the premier of the films. As for why the branded content series landed on Refinery29, we were looking for distribution partners that understood the merit of the series and were willing to invest in the future success of the programming. All episodes streaming on Refinery29.com

Project Roles
Art Director
Company
Observatory
Skills
Art Direction
Media
Short Films
Project Industries
Advertising
Pet Friendly - VCA
Pet Friendly - VCA
Pet Friendly - VCA
Pet Friendly - VCA
Pet Friendly - VCA
Pet Friendly - VCA
Pet Friendly - VCA