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JSX Rebrand and Relaunch

Flying without the "flying." JSX is a semi-private domestic airline where all you need to do is hop on, saving you two hours of chaos. I rebranded (tag, company mission/manifesto, etc) and launched (film, OOH, social, digital) the brand by romancing all the things you could do with that lost time. I'm also the flight attendant in the ad..... because even with a low budget—I give it my all.

Project Roles
Copywriter, Creative Director
Eleven Inc
Brand Strategy, Broadcast, Copywriting, Creative Direction, Digital, Outdoor, Social
Advertising, Bad Decisions When I'm Drunk, Billboards, Brand Guidelines, Brand Identity, Campaigns, Commercials - Video
Project Industries
JSX Rebrand and Relaunch