JSX Rebrand and Relaunch
Flying without the "flying." JSX is a semi-private domestic airline where all you need to do is hop on, saving you two hours of chaos.
I rebranded (tag, company mission/manifesto, etc) and launched (film, OOH, social, digital) the brand by romancing all the things you could do with that lost time. I'm also the flight attendant in the ad..... because even with a low budget—I give it my all.
- Project Roles
- Copywriter, Creative Director
- Eleven Inc
- Brand Strategy, Broadcast, Copywriting, Creative Direction, Digital, Outdoor, Social
- Advertising, Bad Decisions When I'm Drunk, Billboards, Brand Guidelines, Brand Identity, Campaigns, Commercials - Video
- Project Industries