Hot Cakes

Hot Cakes Molten Chocolate Cakery is an organic dessert restaurant and brand in Seattle, Washington. I worked collaboratively with the founder and Director of Operations to refresh the Hot Cakes brand and all its accompanying assets. In this project we refreshed the brand identity, menus/signage and designednew packaging system. The goal of the project was to create an identity that felt modern and more aligned with the founder’s aesthetic, while maintaining recognition as the same brand so many already know and love.