Skol is the most popular beer brand in Brazil. It prides itself on being light and easy to drink, not taking itself seriously and all about the fun and friends. The folks from Tátil, a design studio in Sao Paulo, asked me to convey all these feelings into words for the beer’s new identity and tone of voice that was part of a complete rebranding. This one was the most fun I’ve had working in years.
- Project Roles
- Copywriting, Brand Strategy
- Brand Guidelines, Brand Identity, Branding
- Project Industries
- Beer, Beverage