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Skol Rebrand

Skol is the most popular beer brand in Brazil. It prides itself on being light and easy to drink, not taking itself seriously and all about the fun and friends. The folks from Tátil, a design studio in Sao Paulo, asked me to convey all these feelings into words for the beer’s new identity and tone of voice that was part of a complete rebranding. This one was the most fun I’ve had working in years.

Project Roles
Copywriter
Company
Skol
Skills
Copywriting, Brand Strategy
Media
Brand Guidelines, Brand Identity, Branding
Project Industries
Beer, Beverage
Skol Rebrand
Skol Rebrand
Skol Rebrand
Skol Rebrand