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AttainbyAetna

AttainbyAetna was an app for the iWatch was the first product created by Aetna that was marketed by Aetna with all of the internal creative for the integrated campaign developed and produced by the internal creative agency. As the agency producer I met with the creative and marketing teams weekly, collaborated closely with the lead creatives, oversaw the RFP process for production vendors and supervised all the prep, production and post-production for all of the photo, video and audio assets. We had a total of six commercials (each with :30 and :15 versions), a brand film and an informational film, multiple explainer videos and four streaming audio commercials.

Project Roles
Post Producer, Producer
Company
Aetna
Skills
Maintaining Schedules, Post-Production, Producing, Wrangling - Creatives
Media
Commercials - Video
Project Industries
Health/Pharma