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Misen Rebrand
Conducted iterative AB tests during Q2 + Q3 of 2020 to gather key data points, which then led an optimized site refresh of Misen.com in Q4. I designed the AB tests, established the core brand identity and led a team of 10+ designers, copywriters, photographers, retouchers and developers through the redesign.
- Project Roles
- Creative Director, UI Designer
- Company
- Misen
- Skills
- Adobe Lightroom, Adobe XD, Brand Strategy, Copywriting
- Media
- E-commerce Platforms
- Project Industries
- Retail, Startups
