OREO x Lady Gaga
We brought together 2 of the World's biggest cultural icons: OREO x Lady Gaga. Together we created a limited edition product and an experience to share kindness in an OREO playful way. From designing the pack, the cookies, the experience, the music styles and voice effects, this was a massive collaboration between OREO, Martin, Media Monks and Universal Music. Along with it, we launched Sing It With Oreo, a digital extension where you can record a message that turns into a song to spread kindness and playfulness all around.
- Project Roles
- Art Director, Product Designer
- 3D, Art Direction, Experience Design, Packaging Design
- Interaction Designs, Packaging
- Project Industries
- Advertising, Packaged Goods