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OREO x Lady Gaga

We brought together 2 of the World's biggest cultural icons: OREO x Lady Gaga. Together we created a limited edition product and an experience to share kindness in an OREO playful way. From designing the pack, the cookies, the experience, the music styles and voice effects, this was a massive collaboration between OREO, Martin, Media Monks and Universal Music. Along with it, we launched Sing It With Oreo, a digital extension where you can record a message that turns into a song to spread kindness and playfulness all around.

Project Roles
Art Director, Product Designer
Company
Oreo
Skills
3D, Art Direction, Experience Design, Packaging Design
Media
Interaction Designs, Packaging
Project Industries
Advertising, Packaged Goods
OREO x Lady Gaga
OREO x Lady Gaga
OREO x Lady Gaga
OREO x Lady Gaga
OREO x Lady Gaga
OREO x Lady Gaga