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American Idol - Golden Ticket

ABC’s "American Idol" gave passengers on several Frontier Airlines planes the surprise of a lifetime over a weekend. Upon arrival at check-in to their flights, the 2,070 passengers were handed a "Golden Ticket to Hollywood" that mirrors the ones that contestants receive on the show after auditioning to advance to the next round. When passengers arrived at their seats, they found a $200 flight voucher and set of American Idol earbuds waiting for them. They also heard announcements and information about the show from the pilot and flight attendants. The giveaway began on several flights headed from airports in Georgia, Colorado, and Florida to Los Angeles for nine flights. ABC also kicked off Hollywood Week on Sunday with a helicopter carrying four 15-foot-tall cutouts of the superstar judges Lionel Richie, Katy Perry, Luke Bryan, as well as host and producer Ryan Seacrest. The cutouts flew high above Hollywood and Burbank.

Project Roles
Art Director
Company
WP Narrative_
Skills
Art Direction, Conceptual, Experiential
Media
Advertising
Project Industries
Media