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Commotion 2019

City Fitness, the Philly-based active lifestyle brand with clubs throughout the city, held its second annual Commotion event: a public, large-scale, high-energy workout for more than 500 attendees, backed by local DJs. After initial discussions with the Creative Producer, it was clear that a design system should be developed that could live seamlessly across a variety of channels. The pattern element paired with minimalist typography has this flexibility, while giving a nod to the intensity of the workout environment.

Project Roles
Art Director, Designer, Motion Designer
Company
City Fitness
Skills
Art Direction
Media
Advertising, Events, Posters
Project Industries
Advertising, Lifestyle, Sports
Commotion 2019