City Fitness, the Philly-based active lifestyle brand with clubs throughout the city, held its second annual Commotion event: a public, large-scale, high-energy workout for more than 500 attendees, backed by local DJs.
After initial discussions with the Creative Producer, it was clear that a design system should be developed that could live seamlessly across a variety of channels. The pattern element paired with minimalist typography has this flexibility, while giving a nod to the intensity of the workout environment.
- Project Roles
- Art Director, Designer, Motion Designer
- City Fitness
- Art Direction
- Advertising, Events, Posters
- Project Industries
- Advertising, Lifestyle, Sports