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Augustana College Rebrand

For this project, I teamed up with another designer to rebrand Augustana College. We faced many challenges modernizing the school's look and feel while still maintaining tradition. In the brand guide below, we established a new brandmark, updated colors, and two complimentary fonts. These deliverables provide a foundation for future logo exploration and identity refinement.

Project Roles
Art Director, Creative Director, Designer, Editor (Brand/Content), Marketer, Typographer, UX/IA Designer
Company
Augustana College
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Brand Strategy, Conceptual, Creative Direction, Creative Research, Design, Design Strategy, Experience Design, Maintaining Schedules, Marketing Strategy, Print, Project Management, User Research, Vector, Visual Development
Media
Brand Guidelines, Brand Identity, Branding, Logos, Timelines, Treatments, Typography, UX Designs, Visual Designs
Project Industries
Education
Augustana College Rebrand
Augustana College Rebrand
Augustana College Rebrand
Augustana College Rebrand
Augustana College Rebrand
Augustana College Rebrand
Augustana College Rebrand
Augustana College Rebrand
Augustana College Rebrand
Augustana College Rebrand