Augustana College Rebrand
For this project, I teamed up with another designer to rebrand Augustana College. We faced many challenges modernizing the school's look and feel while still maintaining tradition. In the brand guide below, we established a new brandmark, updated colors, and two complimentary fonts. These deliverables provide a foundation for future logo exploration and identity refinement.
- Project Roles
- Art Director, Creative Director, Designer, Editor (Brand/Content), Marketer, Typographer, UX/IA Designer
- Augustana College
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Brand Strategy, Conceptual, Creative Direction, Creative Research, Design, Design Strategy, Experience Design, Maintaining Schedules, Marketing Strategy, Print, Project Management, User Research, Vector, Visual Development
- Brand Guidelines, Brand Identity, Branding, Logos, Timelines, Treatments, Typography, UX Designs, Visual Designs
- Project Industries