Netflix El Camino

For the release of El Camino: A Breaking Bad Movie, Netflix enlisted Kamp Grizzly to pull off a quick turn activation at New York Comic Con, a surprise screening of the film, as well as strategy for a nationwide hunt for Jesse Pinkman. We recreated the crime scene at NYCC, kicked off the scavenger hunt experience for fans across the country, and Aaron Paul surprised fans at the midnight screening — yeah bitch! My role: Art direction and creative strategy

Project Roles
Art Director, Strategist
Art Direction, Creative Strategy, Experiential
Advertising, Events
Project Industries
Advertising, Entertainment
Netflix El Camino
Netflix El Camino
Netflix El Camino
Netflix El Camino