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Goodreads Rebrand

As a loyal user and Goodreads enthusiast, I wanted this redesign project to fully capture the unique platform the company creates for readers and authors alike. Within a six week timeline, I refined the brand's existing identity and explored several applications of the new branding guidelines.

Project Roles
Art Director, Creative Director, Designer, Typographer, UI Designer, UX/IA Designer
Company
Goodreads
Skills
Adobe Illustrator, Adobe Photoshop, Adobe XD, Brand Strategy, Comparative Analysis, Creative Direction, Creative Research, Creative Strategy, Design, Design Strategy, Digital, Experience Design, Interactive, Mobile, Project Management, Research, Type Design
Media
App Design, Brand Guidelines, Brand Identity, Branded Content, Branding, Illustrations, Interaction Designs, Logos, Mobile Apps, Personal Project, Prototypes, Timelines, Treatments, Typography, UI Design, UX Designs, Visual Designs
Project Industries
Entertainment
Goodreads Rebrand
Goodreads Rebrand
Goodreads Rebrand
Goodreads Rebrand
Goodreads Rebrand
Goodreads Rebrand
Goodreads Rebrand