As a loyal user and Goodreads enthusiast, I wanted this redesign project to fully capture the unique platform the company creates for readers and authors alike. Within a six week timeline, I refined the brand's existing identity and explored several applications of the new branding guidelines.
- Project Roles
- Art Director, Creative Director, Designer, Typographer, UI Designer, UX/IA Designer
- Adobe Illustrator, Adobe Photoshop, Adobe XD, Brand Strategy, Comparative Analysis, Creative Direction, Creative Research, Creative Strategy, Design, Design Strategy, Digital, Experience Design, Interactive, Mobile, Project Management, Research, Type Design
- App Design, Brand Guidelines, Brand Identity, Branded Content, Branding, Illustrations, Interaction Designs, Logos, Mobile Apps, Personal Project, Prototypes, Timelines, Treatments, Typography, UI Design, UX Designs, Visual Designs
- Project Industries