Ulta Beauty is a popular makeup vendor that encourages individuality and self-expression but lacks a distinct brand identity that embodies those values. To discover a solution to this problem, I was challenged to create three unique brandmarks, each with a different spin on Ulta's established personality.
- Project Roles
- Art Director, Designer, Editor (Brand/Content)
- Ulta Beauty
- Adobe Illustrator, Adobe Photoshop, Art Direction, Brand Strategy, Comparative Analysis, Conceptual, Creative Direction, Creative Research, Design, Design Strategy, Lettering, Packaging Design, Research, Type Design
- Advertising, Brand Guidelines, Brand Identity, Branded Content, Branding, Lettering, Logos, Packaging, Posters, Product Designs, Treatments, Typography
- Project Industries
- Beauty, Lifestyle, Packaged Goods