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Ulta Rebrand

Ulta Beauty is a popular makeup vendor that encourages individuality and self-expression but lacks a distinct brand identity that embodies those values. To discover a solution to this problem, I was challenged to create three unique brandmarks, each with a different spin on Ulta's established personality.

Project Roles
Art Director, Designer, Editor (Brand/Content)
Company
Ulta Beauty
Skills
Adobe Illustrator, Adobe Photoshop, Art Direction, Brand Strategy, Comparative Analysis, Conceptual, Creative Direction, Creative Research, Design, Design Strategy, Lettering, Packaging Design, Research, Type Design
Media
Advertising, Brand Guidelines, Brand Identity, Branded Content, Branding, Lettering, Logos, Packaging, Posters, Product Designs, Treatments, Typography
Project Industries
Beauty, Lifestyle, Packaged Goods
Ulta Rebrand
Ulta Rebrand
Ulta Rebrand
Ulta Rebrand
Ulta Rebrand
Ulta Rebrand
Ulta Rebrand
Ulta Rebrand
Ulta Rebrand
Ulta Rebrand
Ulta Rebrand
Ulta Rebrand