Young Lions Expedition

A new Portuguese sea expedition, 500 years after the great discoveries. Five hundred years later, the Portuguese are still famous for their Discoveries, but their spirit of adventure was fast asleep - much like the interest on the annual Young Lions Competition. We chose to revive it with the Young Lions Expedition, an interactive journey where each stage was split displaying a narrative with new interactions at each stage of the competition. The efforts brought back the spirit of Portuguese discoveries in the young candidates, increasing the number of registrations by 30%, compared to the previous editions.