Lunar Gala Fashion Show Brand Identity
As Print Team Lead, I directed the inception and execution of the physical presence of the 2020 Lunar Gala fashion show, the largest fashion show in Pittsburgh.
My role entailed collaborating with the Web, Photo and PR leads and the Creative Head to develop a visual style and brand strategy for this year’s show, building and leading a team of eight print designers, and developing a series of physical and digital production-quality materials to recruit, advertise and brand the final show.
Our final physical materials included: a series of posters in both risograph and laser print, a merch kit, a 36-page show booklet in risograph, and various brand supplements for day-of-show support.
- Project Roles
- Art Director, Creative Director, Designer
- Lunar Gala
- Copywriting, Creative Direction, Creative Strategy, Visual Development
- Products - Digital, Screen Prints
- Project Industries
- Fashion, Media