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Comfort & Joy Campaign // Mercy Ships UK

For many charities, the holiday season is the most important time of year. The generosity of millions of people allow many charities to get through the year doing what they do best - helping people! Mercy Ships UK needed a compelling campaign to take them from Giving Tuesday through to the end of the year. Since they provide so much free health care to people who have no access to it otherwise, we searched for a meaningful message that could simply tie into the holiday season. We realized Mercy Ships didn't just provide medical care. They provided long-term comfort and joy for people. That became our campaign. Below are some of the fundraising emails we built for the campaign, which ended up being Mercy Ships most successful campaign to date.

Project Roles
Content Producer, Copywriter
Company
Mercy Ships
Skills
Content Writing, Copywriting
Media
Branded Content
Project Industries
Non-Profit
Comfort & Joy Campaign // Mercy Ships UK
Comfort & Joy Campaign // Mercy Ships UK
Comfort & Joy Campaign // Mercy Ships UK
Comfort & Joy Campaign // Mercy Ships UK
Comfort & Joy Campaign // Mercy Ships UK