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Capital One at SXSW

The Challenge: What happens when a finance brand wants to become a tech brand? That was the challenge we faced when Capital One told us they wanted to build up their credibility in the world of tech. They partnered with SXSW to host a weekend filled with experiences, product launches, thought leadership talks and music entertainment. Our mission was to leverage the power of social media to build hype for their partnership, drive people to the Capital One SXSW experience, position the brand as leaders in tech and create brand love throughout SXSW and beyond. The Solution: The Beta Brave platform was created to showcase how Capital One constantly researches, develops and evolves the financial space through technology. An integrated social campaign amplified this message and Capital One's presence at SXSW, bringing both to life through influencer partnerships, brand-defining experiences, live streams, contests and cultural content. The results? Social content received millions of impressions and organic engagement, Capital One's thought leadership series was standing-room only and lines for each experience extended around the block.

Project Roles
Content Strategist, Copywriter, Creative Director
Company
T3
Skills
Copywriting, Creative Direction, Experiential, Interactive, Social
Media
360° Video, Social Media Content
Project Industries
B2B, Entertainment, Finance, Technology
Capital One at SXSW