AT&T - 404 Day
Codes of Culture is an AT&T campaign that celebrates the culture embedded within the various area codes of NY, LA, CHI and many other metropolitan centers.
Our design team portrayed the meaning behind these numbers by creating visuals of unique customs and rituals of the most vibrant neighborhoods in extensive experiential events across the country.
In order to celebrate the kickoff of each of these campaigns we developed a visual language based on the vernacular of each community and translated that into a must-attend event where local celebrities, influencers, and fans appeared to revel in the unique qualities of their code.
- Project Roles
- Adobe Illustrator, Creative Research, Design, Localization, Location, Sketching, Traditional / Hand-drawn, Type Design, Visual Development
- Events, Icons, Illustrations, Key Art, Murals, Social Media Content
- Project Industries
- Advertising, Entertainment, Retail, Technology