JBL, Sounds of the City

Over the last 4 seasons, the NBA has provided JBL with significant consumer reach and relevance within popular culture. As we move into our 5th season, JBL’s relationship with the NBA has evolved to focus on key strategic markets by expanding our NBA team and player rosters. In addition to creating an immersive experience for JBL at this year’s ASW, we also want to provide their key brand ambassadors with custom headphones branded with our new Sounds of the City campaign. Our brand ambassadors who we will send these custom headphones to are : Steph Curry, Kemba Walker, Andre Drummond, Giannis. Potentially will also go to Kenny Smith and our music talent.

Project Roles
Design, 2D, Adobe Illustrator, Adobe Photoshop, Location
Product Designs, Advertising, Branded Content, Illustrations, Music, Product Visualization
Project Industries
Advertising, Music, Sports
JBL, Sounds of the City