Ally Bank

We wanted to try to change the stigma of financial conversations for couples by turning it into a game we called Confessiongrams.

Confessiongrams is a truth or dare game where truth is a financial question couples have to answer, and if they choose not to answer, they have to do the dare. To make it an easy access game to all, we put the game on Ally's Instagram account with 36 posts and each post with a truth and a dare.

We also wanted to leverage our partnership with NASCAR driver Jimmie Johnson and his close relationship with his pit crew to show financial conversations happening in another type of relationship.