We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.
Apple Music "Make it Home"
Apple Music needed to drive listeners to BASE:LINE during an unprecedented time in culture. Interrupted by the global pandemic, in the midst of a fight for racial justice and forced to play inside the bubble, away from home and family, the NBA returned to a much different context. As the Playlist of the NBA, it was important the campaign reflect that.
- Project Roles
- Copywriter
- Company
- Apple Music
- Skills
- Copywriting
- Media
- Campaigns, Commercials - Broadcast
- Project Industries
- Music, Sports, Technology
