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Core Water

Core is a premium water brand, formulated to perfectly match our bodies pH balance. We were tasked with creating a socially-led campaign starring their celebrity investor and spokesperson, Demi Lovato. Our idea “Life is a balancing act” tapped into Demi’s multi-dimensional personality and struggle to find balance in her life. Battling between going out and staying in, dressing up and dressing down – Demi proved to us that life is in fact a balancing act, and encouraged people to “Find their balance.”

Project Roles
Art Director, Designer
Art Direction, Commercial, Conceptual, Outdoor
Advertising, Campaigns, Commercials - Video
Project Industries
Core Water
Core Water