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All things Orangetheory

I was the in-house director of creative for Orangetheory Fitness. In that time I launched an "At Home" version of the workout to combat studio closures due to COVID. I also created Orangetheory's version of the guided run that used the BPM of music to influence heart rate and breathing.

Project Roles
Copywriter, Creative Director
Company
Orangetheory
Skills
Conceptual, Content
Media
Apparel, Branded Content, Branding, Television
Project Industries
Advertising, Lifestyle, Technology
All things Orangetheory