The Fragrance Group (TFG) is a fragrance distribution company out of New York and Miami specializing in the global distribution of luxury fragrance brands. My team and I were tasked with helping them identify their primary user, and Redesigning their responsive website.
UI Designer, UX/IA Designer
The Fragrance Group
Comparative Analysis, Figma, Keynote, Low / High Fidelity Prototyping, Usability Testing, User Interviews, User Research