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Turbo Creo :60 Spot

Role: Concept and script direction. Julian Alaphillipe is one of the best climbers in the Tour de France. Phil Ligget is the most recognized voice in professional cycling commentary. In this concept, I brought the two together to demonstrate the beauty of the Turbo Creo, Specialized's new, pedal assist electric road bike which makes climbing for anyone almost effortless. Phil, known for his classic (and oft-repeated one-liners, such as 'he's dancing on the pedals'), riffed off his own style to create the additional commentary for the spot.

Project Roles
Copywriter
Company
Specialized Bicycle Components
Skills
Conceptual, Copywriting
Media
Commercials - Video
Project Industries
Sports
Turbo Creo :60 Spot