AllBright: Design Lead + Art Direction

I create and lead design, art direction and design management for AllBright across their entire brand universe: from member clubs, social media, events, academy courses to digital membership offerings. __ AllBright is driven by the mission to make the world a better place to be a working woman and help women everywhere achieve their career ambitions.

In my first six months, I created a new design direction and worked closely with the core team to shift a vast brand offering into digital-first. I oversaw the visual direction of the new company website and implemented a redesign of all company newsletters in a two-week sprint.

I introduced a new visual eloquence for all sub-brands, developed an organically evolving design direction for social media, and led on the visual direction for global brand campaigns.  I transform and mentor an in-house design department, commission external freelancers, artists and creatives.