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Art Direction for Dreamforce and Dreamfest 2019

Art Direction, graphic design and illustration for Salesforce's 2019 Dreamforce Event, hosting 177,000 attendees and featuring Barack Obama as keynote speaker. In collaboration with the Salesforce Events Team and illustrator Paul Rogers, my design and illustration work touched over fifty projects and helped bring Dreamforce to life. Highlights include designing massive-scale Moscone Center exterior building graphics, illustrating tree canopies for a 100ft. forest installation, art directing experiential store builds, and hand-drawing live art daily at the Visitor Center. Following Dreamforce, I also designed the brand identity for Dreamfest 2019. In collaboration with the Salesforce Events team, I expanded upon the original logo by Paul Rogers in order to design the final 1970s-inspired paisley version of the Dreamfest brand identity featured on billboards and displayed on-stage at San Francisco's Oracle Park to accompany musical performances by Beck and Fleetwood Mac.

Project Roles
Art Director, Designer, Illustrator
Company
Salesforce
Skills
Adobe Illustrator, Adobe Photoshop, Art Direction, Design, Experience Design, Experiential, Print, Traditional / Hand-drawn
Media
Advertising, Apparel, Art, Billboards, Branded Content, Corporate Events, Events, Illustrations, Installations, Murals, Retail Designs, Wayfinding, Window Displays
Project Industries
B2B, Software, Technology
Art Direction for Dreamforce and Dreamfest 2019
Art Direction for Dreamforce and Dreamfest 2019
Art Direction for Dreamforce and Dreamfest 2019
Art Direction for Dreamforce and Dreamfest 2019
Art Direction for Dreamforce and Dreamfest 2019