Art Direction for Dreamforce and Dreamfest 2019
Art Direction, graphic design and illustration for Salesforce's 2019 Dreamforce Event, hosting 177,000 attendees and featuring Barack Obama as keynote speaker. In collaboration with the Salesforce Events Team and illustrator Paul Rogers, my design and illustration work touched over fifty projects and helped bring Dreamforce to life.
Highlights include designing massive-scale Moscone Center exterior building graphics, illustrating tree canopies for a 100ft. forest installation, art directing experiential store builds, and hand-drawing live art daily at the Visitor Center.
Following Dreamforce, I also designed the brand identity for Dreamfest 2019. In collaboration with the Salesforce Events team, I expanded upon the original logo by Paul Rogers in order to design the final 1970s-inspired paisley version of the Dreamfest brand identity featured on billboards and displayed on-stage at San Francisco's Oracle Park to accompany musical performances by Beck and Fleetwood Mac.
- Project Roles
- Art Director, Designer, Illustrator
- Adobe Illustrator, Adobe Photoshop, Art Direction, Design, Experience Design, Experiential, Print, Traditional / Hand-drawn
- Advertising, Apparel, Art, Billboards, Branded Content, Corporate Events, Events, Illustrations, Installations, Murals, Retail Designs, Wayfinding, Window Displays
- Project Industries
- B2B, Software, Technology