Your Money Works Here - Associated Bank

Associated Bank came to us in a unique position. In the category, they aren't as big as the corporate monoliths or as small as the plucky credit unions, but are just the right size to have heart for its community and big enough spending power to have an impact. So we created their new tagline, Your Money Works Here, to encourage people to switch to a local, dependable bank with the size to help and the heart to keep your money working in your neighborhood.