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Visual Identity for Mikkeli’s 12th Illustration Triennial

Mikkeli Art Museum together with Grafia – Association of Visual Communication Designers in Finland commissioned Sofia Pusa to design the visual identity for Mikkeli’s Illustration Triennial celebrating its 12th anniversary. ‍ Mikkeli’s 12th Illustration Triennial presents some of the best works by Finnish illustrators, and from the continuously changing and expanding field of contemporary illustration. The challenge was creating an identity that would encompass the breadth of today’s artists who create an astonishing diversity of illustrations across a spectrum of styles and genres. The letter “M” in the form of a brush stroke stands for “Mikkeli’s 12th Illustration Triennial” in the new wordmark, which has multiple variations representing different styles of illustration in the exhibition, from lush paint strokes to detailed vector illustration. A minimal black and white palette works as a backdrop of the otherwise playful visual identity just like an empty canvas for an illustrator.

Project Roles
Animator, Art Director, Designer, Illustrator
Company
Mikkeli Art Museum
Skills
Adobe Illustrator, Adobe InDesign, Art Direction, Conceptual, Creative Direction, Creative Strategy, Design, Digital, Print
Media
2D Animations, 3D Animations, Art, Books, Campaigns, Editorial Designs, Events, Illustrations, Logos, Posters, Typography
Project Industries
Entertainment, Lifestyle, Media, Non-Profit
Visual Identity for Mikkeli’s 12th Illustration Triennial
Visual Identity for Mikkeli’s 12th Illustration Triennial
Visual Identity for Mikkeli’s 12th Illustration Triennial
Visual Identity for Mikkeli’s 12th Illustration Triennial
Visual Identity for Mikkeli’s 12th Illustration Triennial
Visual Identity for Mikkeli’s 12th Illustration Triennial
Visual Identity for Mikkeli’s 12th Illustration Triennial
Visual Identity for Mikkeli’s 12th Illustration Triennial
Visual Identity for Mikkeli’s 12th Illustration Triennial
Visual Identity for Mikkeli’s 12th Illustration Triennial
Visual Identity for Mikkeli’s 12th Illustration Triennial
Visual Identity for Mikkeli’s 12th Illustration Triennial