IDEA - "Pokal Geschichten" which translates into Trophy Stories was a social video campaign featuring Manuel Neuer. The idea was to have an awkward interview around the world cup trophy which by the way nobody can touch except for world cup winners. Those videos were a promotional piece within a bigger ongoing campaign called "Club History" where local German clubs can collect Coca-Cola codes to win multiple prizes like money to renovate your club or having the real world cup trophy stay at your club for a short amount of time!