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Rebelicious

IDEA - Breakfast cereals from major brands pretend to be a “healthy breakfast for kids” while in reality they contain way too much sugar. Rebelicious is a healthy alternative that contains 40-50% less sugar than its competition and our goal is to start a conversation about healthy nutrition. To get our competition to listen we hired an illustrator to recreate almost identically famous Cereal characters who then got censored since they are not meant for children. We got attention from the public and made our competition angry but at the end that’s what makes us Rebelicious.

Project Roles
Art Director
Company
VCCP
Skills
Art Direction
Media
Advertising
Project Industries
Packaged Goods
Rebelicious