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Wu & Elizabeth 19'

Sussi is a Chinese brand that has earned its audience over 20 years. But with the rising of young generation, they needed to update their brand image to stay dynamic and attractive in the eyes of millennials. Started from the noble spirit as brand’s heritage, we have created a new universe of “women of influence” and empowered them with intellectual glamour. I participated in researches and defined the concept of each season, as well designed some patterns of each collection.

Project Roles
Art Director, Designer, Project Manager
Company
Royalties
Skills
Adobe Illustrator, Adobe Photoshop, Art Direction, Design, Social Media Strategy
Media
Advertising, Fashion Designs, Social Media Content
Project Industries
Fashion
Wu & Elizabeth 19'