Dogs—they can love your lawn a little too much. That’s why Scott’s Miracle Grow created BarkYard. A dog-friendly lawn care brand to rid your backyard of pesky spots caused by pee & rough play.
Scott’s partnered with Herman Scheer to introduce the new product to young homeowners in the digital space. We established the look and tone through a series of digital videos and social assets. The goal?—to show dog owners just how easy it is to keep their lawn lush and green.
Copywriter, Editor (Copy)
Brand Films, Brand Guidelines, Brand Identity, Commercials - Video, Social Media Content, Social Media Copy