BarkYard Lawn Care
Dogs—they can love your lawn a little too much. That’s why Scott’s Miracle Grow created BarkYard. A dog-friendly lawn care brand to rid your backyard of pesky spots caused by pee & rough play. Scott’s partnered with Herman Scheer to introduce the new product to young homeowners in the digital space. We established the look and tone through a series of digital videos and social assets. The goal?—to show dog owners just how easy it is to keep their lawn lush and green.
- Project Roles
- Copywriter, Editor (Copy)
- Skills
- Copywriting, Editing
- Media
- Brand Films, Brand Guidelines, Brand Identity, Commercials - Video, Social Media Content, Social Media Copy
- Project Industries
- Lifestyle
