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The Food Effect - Land O' Lakes

We were tasked with taking Land O'Lakes to SXSW with the goal of shifting their brand perception from butter to a tech-forward company that is solving the big problems around our food supply. This not only was intended to create a unique conversation at SXSW, but also to raise consideration to work at LOL among prospective tech workers.

Project Roles
Art Director, Content Strategist, Designer, Editor (Brand/Content)
Company
Colle Mcvoy
Skills
Art Direction, Commercial, Conceptual, Content, Content Strategy, Design, Digital, Environmental, Experience Design, Experiential, Game Design, Interaction, Interactive
Media
Advertising, Brand Films, Branded Content, Case Study Videos, Commercials - Video, Conversational Design, Data Visualization, Environmental Design, Events, Games - Console, Infographics, Installations, Interactive Installations, Manifestos, Microsites, Naming, Social Media Content, Themed Environments
Project Industries
Advertising, Education
The Food Effect - Land O' Lakes
The Food Effect - Land O' Lakes
The Food Effect - Land O' Lakes
The Food Effect - Land O' Lakes
The Food Effect - Land O' Lakes
The Food Effect - Land O' Lakes
The Food Effect - Land O' Lakes