We were tasked with taking Land O'Lakes to SXSW with the goal of shifting their brand perception from butter to a tech-forward company that is solving the big problems around our food supply. This not only was intended to create a unique conversation at SXSW, but also to raise consideration to work at LOL among prospective tech workers.
Art Director, Content Strategist, Designer, Editor (Brand/Content)
Art Direction, Commercial, Conceptual, Content, Content Strategy, Design, Digital, Environmental, Experience Design, Experiential, Game Design, Interaction, Interactive
Advertising, Brand Films, Branded Content, Case Study Videos, Commercials - Video, Conversational Design, Data Visualization, Environmental Design, Events, Games - Console, Infographics, Installations, Interactive Installations, Manifestos, Microsites, Naming, Social Media Content, Themed Environments