Victoria's Secret Fashion Show 2016 – Runway Insider

My team was accountable for the vision, strategy and execution of bringing to life online the most exciting and glamorous night on television, the Victoria's Secret Fashion Show. In partnership with marketing, BC&E (the show's creators), and merchandisers, we developed content and commerce experiences across platforms and digital channels including the online destination for all things Fashion Show. As part of the VS Fashion Show destination, we developed a live, synced-to-the-broadcast web app that allowed fans exclusive access to the show and to shop looks from the runway.

Project Roles
Creative Director, UX/IA Designer
Victoria's Secret
Adobe Illustrator, Adobe Photoshop, After Effects, Brand Strategy, Content Strategy, Creative Direction, Design Strategy, E-Commerce, Experience Design, Fashion, Information Architecture, Interaction, Management of Teams 10-20, Product Development, Sketch, Sketching, Social Media Strategy , Storyboarding, Strategy, Usability Testing, User Interviews, Visual Development
Branded Content, E-commerce Platforms, Editorial Designs, Interaction Designs, Microsites, Motion Graphics, Prototypes, Social Media Content, UI Design, User Flows, UX Designs, Web Apps, Wireframes
Project Industries
Entertainment, Fashion, Retail