Levi's Wynwood x Art Basel
An innovative interactive drop for exclusive merch Levi's Wynwood pop up during Art Basel in Miami! Featuring a beautiful neon countdown and a mind-blowing infinity mirror.
We designed and built a drop system that could allow Levi’s to drop exclusive product over and over again. The drops centred around a giant neon countdown clock, a rapid-fire pattern input system, and a shipping container infinity room where shoppers could pick up their product in style.
From writing the brief to inspiring concepting, I supported the project by understanding the client's objectives, the target's on-site fantasies and online realities.
- Project Roles
- Creative Research, Creative Strategy, Ethnographic Research, Wrangling - Creatives
- Installations, Interactive Installations
- Project Industries