Wear A Mask OOH
Masks are, at worst, a minor inconvenience. But in terms of considerable upsides, they help contain the Covid-19 pandemic—and offer a wonderful way to hide your most embarrassing quirks.
To bring levity and fight “caution fatigue”, Twitter set out to have their voice be heard — or in this case, the voices of people be heard — in the form of Tweets.
Teaming up with seven U.S cities — New York; Asbury and Jersey City, N.J.; Chicago; Seattle; Los Angeles; and Miami Beach — Tweets were placed on billboards, barges, chalked on sidewalks, painted on walls and projected on bridges all with the same messaging: wear a mask.
This initiative was lead by the experiential marketing team. Serving as the art director on this project, I worked with multiple outside production vendors to develop and approve billboard designs. For the social activation, I selected photography for posts that was sent out by the @Twitter handle to the people whose Tweets were featured on billboards.
- Project Roles
- Art Director
- Art Direction
- Project Industries