Okay
Luvili Cosmetics

the challenge: create an inspiring, simple & clear brand name, identity and packaging that articulates the millennial's need for natural makeup. all while elevating the importance of their beauty products & specifically what they're putting on their skin. the solution: we presented 5 names with mood boards to help communicate what the names meant to us. the word "lovely" gets a spelling makeover to take it to a whole new, skin-loving, natural-beauty-enhancing state of being. millennials want lovely, bright, natural-looking skin so we created a mood board that reflected this with various colors, textures and a name that literally smiles back at you.

Project Roles
Art Director, Designer
Company
Nu Skin
Skills
Art Direction, Design
Media
Branding, Logos, Mood Boards, Naming
Project Industries
Beauty
Luvili Cosmetics
Luvili Cosmetics
Luvili Cosmetics
Luvili Cosmetics
Luvili Cosmetics
Luvili Cosmetics
Luvili Cosmetics
Luvili Cosmetics
Luvili Cosmetics