Okay
Bud Light BL6

Creative Direction for the social campaign, logo and console design of Bud Light's BL6. Just in time for this year's video game console wars, Bud Light dropped its own self-cooling aluminum can six-pack / video game console / projector - yes, really. Take that, PS5 and XBox Series X.

Project Roles
Creative Director
Company
Bud Light
Skills
Art Direction, Design, Packaging Design
Media
Brand Identity, Campaigns, Social Media Content
Project Industries
Gaming, Technology, Wine/Spirits
Bud Light BL6
Collaborators