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Love, Paati

Love, Paati (translates to Love, Grandma in Tamil) is a book that has South India's undocumented, ancient natural rituals for beauty, health and wellness rituals. This book is a work in progress and will be published in 2021. Some of the elements for these rituals are beetroot, turmeric, hibiscus and other leaves which are so vibrant - but also stain and it’s inevitable. When these rituals are followed, it's inevitable that there will be spills and stains from these natural ingredients. I kept the cover off-white intentionally, like a blank canvas, so even if it stained with these natural ingredients, it’s personalized with the stains. Not everyone’s cover would necessarily look the same, and that was the intention. It’s each person's book and a reflection of their interaction with the book. These spills and drops will could make the cover look beautiful and allow the reader to add a personal touch to their book. The photos are taken by Vasanth Photography and Adi Narayan.

Project Roles
Designer
Company
Designer
Skills
Adobe InDesign, Adobe Photoshop, Content Strategy, Content Writing, Editorial, Print
Media
Books, Editorial Designs, Personal Project
Project Industries
Lifestyle
Love, Paati
Love, Paati
Love, Paati
Love, Paati
Love, Paati
Love, Paati
Love, Paati
Love, Paati
Love, Paati
Love, Paati
Love, Paati
Love, Paati